~The Book That Enthralled 50 Million — Readers ls Now A Great Motion Picture! eee eee San a vi ae df 5 4% + gS? Bite) ; ee ‘Saget oe Oy : ‘e:. NL alte. dle ent : Whale Wy COLUMBIA PICTURES and CARL FOREMAN present VIRGINIA McKENNA BILL TRAVERS in“ BORN FREE” with GEOFFREY KEEN - Based on the international best seller by JOY ADAMSON - Written for the screen by GERALD L.C. COPLEY - Music Composed and Conducted by i} JOHN BARRY - Produced by SAM JAFFE and PAUL RADIN - Directed by JAMES HILL- AN OPEN ROAD-HIGHROAD-ATLAS CO-PRODUCTION PANAVISION®- COLUMBIACOLOR Hear Matt Monro sing BORN FREE on the MGM Sound- track LP Album and Capitol Records single. Ad No. 405—690 Lines—4 Cols. x 12 Inches Also Available as Ad No. 303—375 Lines—3 Cols. x 9 Inches Copyright © 1966, Columbia Pictures Corporation. All Rights Reserved L you're one of the 50 million who read the runaway best seller, you know “BORN FREE” is a great human story that happens to be about a lion— or actually, a lioness, as you can tell 66 B O REF” because her name is Elsa. % ° B.: what makes “BORN FREE” Bs so great an emotional experience Ish a 10n S Ory for you lies in the warm, @ : wonderful relationship which it portrays between Elsa and the Wi p e Op e ee people who love her and e bring her up as their own. it’s a Dp © O pl eC This is what the story is all about. A, you can imagine, = 4 Sfor ab out it was unspeakably difficult to (GQ eee translate “BORN FREE” into bad terms of film entertainment. a 10n Only through unbelievable determination, @ fidelity to authentic African settings and the truth of this incredible story, ze Q) could it be done at all. It has been done. A story such as this... a picture such as this... & - doesn’t happen every day... ~ like for instance never —until now. COLUMBIA PICTURES and CARL FOREMAN present VIRGINIA j McRENNA ee with GEOFFREY KEEN a \ Based on the international best seller by JOY ADAMSON Music composed and conducted by JOHN BARRY ‘7 Written for the screen by GERALD L. €. COPLEY pedced by SAM JAFFE ant “227 PAUL RADIN icc y JAMES HILL AN OPEN ROAD-HIGHROAD-ATLAS 60-PRODUCTION PANAVISION- COLUMBIACOLOR Ad No. 402—429 Lines—3 Cols. x 10! Inches OFFICIAL BILLING COLUMBIA PICTURES and CARL FOREMAN 35% present VIRGINIA MCKENNA =——BILL TRAVERS ov. BORN FREE 100% with GEOFFREY KEEN 25% Based on the international best seller by JOY ADAMSON 15% Written for the screen by GERALD L.C. COPLEY 25% Music Composed and Conducted by JOHN BARRY 15% Produced by PAUL RADIN and SAM JAFFE 35% Directed by JAMES HILL 35% AN OPEN ROAD-HIGHROAD-ATLAS CO-PRODUCTION 15% PANAVISION® =COLUMBIACOLOR — 25% MTVU TULLE LLL LLU CLO LEE CCU COOOL COCO Page 2 CUTE Ad No. 403—688 Lines 4 Cols. x 12!/, Inches AUT Also Available As Ad No. 302—384 Lines 3 Cols. x 9!/g Inches TET with GEOFFREY KEEN and Ww" Written for the screen by GERALD L.C. COPLEY \: Produced by SAM JAFFE A ee ‘% i AUL RADIN - Directed by JAMES HILL oes AUVs" the gay and exciting adventures of Elsa the. Lioness now delight and enchant VIRGINIA MCKENNA go. TRAVERS // Based on the international best seller by JOY ADAMSON *y Music composed and conducted by JOHN BARRY AN OPEN ROAD-HIGHROAD-ATLAS CO- PRODUCTION PANAVISION: COLUMBIACOLOR PUUTTUTTVVVOUUUOUEAVTVUUUTEOLINUNUDETOIUNSUUUDLOCIUTIMTOCUOOONOUUDLEULUMNOSOCRELOOOUOUDODDPECLIOOSUUDEUCOOLISOSUUUTEDEIMGUCDOROUORUISUSUUULELTOLIOGUUHPPLULULEEOUUULOE CCL All advertising material in this pressbook, as j well as all other newspaper and publicity ma- terial, has been approved under the MPAA Ad- vertising Code as a self-regulatory procedure of the Motion Picture Association of America. All inquiries on this procedure, which is voluntarily sub- scribed to by the major motion picture companies, may be addressed to: Advertising Code Administrator, Motion Pic- ture Association of America. 522 5th Ave.. New York 36. NY. JU The ee Best Seller On The Screen! rote a GARE FOREMAN pen Foon SAM GAFFE oa PAUL RADIN PANAVISION®: COLUMBIACOLOR Ad No. 207—56 Lines—2 Cols. x 2 Inches Page 3 AEN STAND O NCLLN(E ADVENTURE ENTERTN VENTS BORN Filmed In Africa From The Big Best Seller Millions Have Read And Loved! ~ “PASCINATING...REMARKABLE....1- AMIN AN NRL “Lifted to the baat plane... UNIGUe!” rine Mogi “FILLS THE IRREPRESSIBLE HUMAN DREAM OF ENTERING INTO WILD NATURE...” —The New Yorker & ah; uly an epic ae Naturalist “REALLY A LOVE STORE.” “A warm, human experience.” —New York Journal-American “AMUSING, ABSORBING... EX ¢ —Chicago Sun-Times IT oro | COLUMBIA PICTURES GEOFFREY KEEN ' CARL FOREMAN Based-on the international best seller by JOY ADAMSON prem Written for the sereen by GHRALD 1.0, COPLEY 7 VIRG M NN Ae BI TR A RS Music Composed and Conducted by JOHN BARRY \ \ el li | | | | Hl Produced by a | BORN FREE AN OPEN ROAD-HIGHROAD-ATLAS CO-PRODUCTION = PANAVISION® COLUMBIACOLOR on Tee TUTTE The Gay And Exciting Adventures Of Elsa The Ad No, 501805 Line (including imprint space) Lioness Now Delight And Enchant You On The oe Beer toes HEUTE TTT TET GTEC SEER OST OES Ad No. 305—345 Lines (including imprint space) 3 Cols. x 81/44 Inches SET Filmed in Africa from the big best seller millions have read and loved! COLUMBIA PICTURES and CARL aes pre ent VIRGINIA McKENNA- BILL TRAVERS in “BORN _ with GEOFFREY KEEN - Based on the inter ii nal best seller by JOY ADAMSON - Written for the screen by GERALD L.C, COPLEY: Music Co ae na Co sin cted by JOHN BARRY: Produced by SAM JAFFE and PAUL RADIN - Directed by JAMES He AN OPEN ROAD-HIGHROAD-ATLAS CO-PRODUCTION PANAVISION®- COLUMBIACOLOR. Page 4 Ad No. 301—381 Lines (including imprint space) 3 Cols. x 9!/g Inches See Ad No. 404—384 Lines (including imprint space) 4 Cols. x 67% Inches TUPTTTEEEUT TTT EEE NOTE: As shown in Ad No. 405 (front cover) all ads will carry the following copy playing up the hit music from the film: Hear Matt Monro sing BORN FREE on the MGM Soundtrack LP Album and Capitol Records single. UUNUEVU OVEN VEU VAD EAD EU UYU EU TEU EATEU EAT AAPUT EEA) COLUMBIA PICTURES and | CARL FOREMAN present with GEOFFREY KEEN - Based on the international best seller by JOY ADAMSON - Written for the sereen by GER D 1.0, COPLE Music Composed and Conducted by JOHN BARRY - Produced by SAM JAF F 1) and PAUL RADIN : Directed by JAMES HILL AN OPEN ROAD-HIGHROAD-ATLAS (0-PRODUCTION + PANAVISION® COLUMBIACOLOR A NEW STANDARD OF EXCELLENCE IN ADVENTURE ENTENTAINMEN] IS BORN! Filmed In Africa From The Big Best Seller Millions Have Read And Loved! “PASCINATING... REMARKABLE. ae AND INCREDIBLE “Lifted to the heroic plane... unique! Gre Magazine “FILLS THE IRREPRESSIBLE HUMAN DREAM OF ENTERING INTO WILD NATURE...” a —The New Yorker “Truly an epic! atiantc Natura “REALLY A LOVE STORY... +A Tod “A warm, human experience...” —New York Journal-American “AMUSING, ABSORBING... EXCT, IN ((! ae Chicago Sun-Times COLUMBIA PICTURE ZO .* GHFEREY KEEN CARL FOREMAN r Based on the international best seller by JOY ADAMSON = present Written for the screen by GERALD LC. COPLEY : la if i | Music Composed and Conducted by JOHN BARRY : (! L ? Produced by ee | BORN FREE AN OPEN ROAD-HIGHROAD-ATLAS CO-PRODUCTION. PANAVISION® COLUMBIACOLOR Page 5 From The Pages Of The Beloved Best Seller... A Motion Picture To Deli@ht All The World! ae is COLUMBIA PICTURES and CARL FOREMAN present VIRGINIA MeKENNA-BILL TRAVERS FRG with GEOFFREY KEEN - Based on the international best seller by JOY ADAMSON - Written for the sereen by SERALD 1.0, COPLEY Music Composed and Conducted by JOHN BARRY - Produced by SAM JAF KE and PAUL RADIN " Directed by JAMES HILL AN OPEN ROAD-HIGHROAD-ATLAS CO-PRODUCTION » PANAVISION® COLUMBIACOLOR Ad No. 406--504 Lines—4 Cols. x 9 Inches THE STORY (Not for Publication) George Adamson, game warden in the wilds of Kenya, brings three female lion cubs home to George Adamson ........ Bill Travers his wife, Joy, after being forced to kill their mother and RG ose Geoffrey Keen vee their man-eating father. Joy tends the little animals, and pet : ‘ lupe et Peter Luckoye falls in love with Elsa, the youngest, who becomes her con- stant companion. When the District Commissioner points Makkede ............ Omar Chambati out that the lions are growing into potential menaces, Joy Salk. cen nae eee Bill Godden and Adamson take the cubs to the Nairobi airport, to ship Baker = ye Bryan Epsom them off to a zoo, but Joy's reluctance to part with Elsa is persuasive; George sends off only the other two. Still a member of the family, Elsa becomes a full-grown lioness, but her playfulness now is becoming a major concern. The Dis- trict Commissioner is determined that she be shipped to a zoo before someone kills her, as nearly happens; Joy and George persuade him to give them time to teach her to fend for herself in the jungle. For three weeks, they do what they can to teach Elsa to kill for her food; finally, they succeed. When the mating season comes up, Elsa disappears into the bush. A year later, George and Joy—returned from their “long leave''—are visited by Elsa and her own three cubs, while her lion-mate sits on the heights outside the camp. When Elsa and her cubs leave to rejoin him, Joy and George Adamson know there will be other reunions, but Elsa will carry on in accord with her birthright; she was born free, and will live free. Running Time: 95 minutes Page 6 Joy Adamson .... Virginia McKenna Ken Utility Mat No. 1 e Ad No. 101 e Ad No. 102 e Ad No. 204 e Ad No. 205 e Ad No. 207 e Ad No. 208 e Publicity I-A e Publicity 2-A COLUMBIA PICTURES gga ani CARL FOREMAN sen BRW wir PANAVISION- COLUMBIACOLOR AN OPEN ROAD-HIGHROAD-ATLAS CO-PRODUCTION Ad No. 10!—14 Lines | Col. x | Inch THE CAST Seated state Robert Cheetham ES hi ee Robert Young Aion ate Geoffrey Best Indian Doctor .............. Surya Patel and Girl, Boy, Ugas, Henrietta, Mara and the Cubs THE CREDITS Written for the screen by Gerald L. C. Copley; Based on the book by Joy Adamson; Directed by James Hill; Produced by Sam Jaffe and Paul Radin; Executive Producer, Carl Foreman; Director of Photography, Kenneth Talbot; Music Composed and Conducted by John Barry; Production Co- Ordinator, Hal Mason; Chief Technical Adviser, George Adamson; Animal Supervisor, Peter Whitehead; Editor, Don Deacon; Sound Editor, Chris Greenham; Camera Operator, Rodney Anstiss; Sound Recordists, Claude Hitchcock, Robert Jones; Assistant Editor, Gordon Davie; Gaffer, Tom Watson; Grip, Wally Wheatley; Production Manager, L. C. Rudkin; Pro- duction Supervisor, Sidney G. Barnsby; Assistant Director, William P. Cartlidge; Continuity, Kay Rawling; Production Secretary, Jane Oscroft. Filmed in Panavision®. Eastmancolor by Pathe. An Open Road-Highroad Atlas Co-Production. Presented by Columbia Pictures and Carl Foreman. The Most Captivating True Story Glowing With Warmth And Wonder...The Delightful Adventures Of Elsa The Lioness! COLUMBIA URES and CARL FOREMAN present VIRGINIA McKENNA- BILL TRAVERS in “BORN FREE” with GEOFFREY KEEN - Based on the international best seller by JOY ADAMSON - Written for the screen by GERALD L.C. COPLEY: Music Composed and Conducted by JOHN BARRY: Produced by SAM JAFFE and PAUL RADIN : Directed by JAMES HILL: AN OPEN ROAD-HIGHROAD-ATLAS CO-PRODUCTION PANAVISION®- COLUMBIACOLOR Ad No. 205—1!00 Lines—2 Cols. x 31/, Inches The Gay And Exciting Adventures Of Elsa The the big Lioness Now Delight And millions have read Enchant You On The Screen! and loved! COLUMBIA PICTURES aa CARL FOREMAN present VIRGINIA MeKENNA- BILD TRAVERS FREE with GEOFFREY KEEN - Based on the international best seller by JOY ADAMSON - Written for the screen by GERALD L.C. COPLEY - Music Composed and Conducted by JOHN BARRY + Produced by N AM J ARKE and PAUL RADIN - ditectea by JAMES HILL - ¥ orex roap-nichroap-ar.as co-propuction PANAVISION® COLUMBIACOLOR COLUMBIA PICTURES ns CARL FOREMAN present VIRGINIA BILL MCKENNA: TRAVERS "aie Ad No. 304—489 Lines—3 Cols. x 115 Inches io ae ee OLIN PTURES LORE Cy Gowir® i # JR FREE Va : with GEOFFREY KEEN - Based on the international best seller by JOY ADAMSON Glorith Written for the screen by GERALD L. C. COPLEY - Music composed and conducted by JOHN BARRY Produced by SAM JAFFE and PAUL RADIN - Directed by JAMES HILL AN OPEN ROAD-HIGHROAD-ATLAS CO-PRODUCTION - PANAVISION®COLUMBIACOLOR 33) SAM JAFFE ao PAUL RADIN PANAVISION®: COLUMBIACOLOR Ad No. 206—300 Lines (including imprint space) 2 Cols. x 1034 Inches Ad No. 208—30 Lines—2 Cols. x | Inch Page 7 From The Pages Of The Beloved Best Seller... A Motion Picture To Delight All The World! Ny H \” “pASCINATING” on sT. LOUIS TRIBUNE NeW US riz QUEM, OY SUNDRY JOURNAL C0 IMES, URG T ST PETERSB WICHITA EAGLE 999 99 NTERPRISE : pe (CAL) ENTER ON RIBUNE, A ASONVILE TIMES MON OTTE NEWS iy pent (ii \ i\y hh, iwyite Tee Uli Oy, i dake ey. Hee YEE sar Fe jit LSA Nh ATER Et, \ / (f { COLUMBIA PICTURES and CARL FOREMAN present VIRGINIA McKENNA BILL TRAVERS in“”~BORN FREE” with GEOFFREY KEEN - Based on the international best seller by JOY ADAMSON - Written for the screen by GERALD L.C. COPLEY - Music Composed and Conducted by JOHN BARRY - Produced by SAM JAFFE and PAUL RADIN - Directed by JAMES HILL: AN OPEN ROAD-HIGHROAD-ATLAS CO-PRODUCTION PANAVISION®- COLUMBIACOLOR :0n Lee Ad No. 306—597 Lines—3 Cols. x 14!/g Inches Also Available as Ad No, 202—262 Lines—2 Cols. x 934 Inches Page 8 And Wonder...The Delightful Adventures Of Elsa The Lioness! COLUMBIA PICTURES wna CARL FOREMAN present VIRGINIA McKENNA: BILD TRAVERS GERALD L.C. COPLEY - Music Composed and Conducted by JOHN BARRY + Produced by S AM J AKFE and PAUL, RADIN © Directed ty JAMES HILL « 4x ores noap-tichroap-arLas co-PRopUcTION PANAVISION® COLUMBIACOLOR Ad No. 20!1—216 Lines—2 Cols. x 75 Inches COLT IBEA Pl TURES CARL FOREMAN present VIRGINA Meh EMNA-BILL TRAVERS BORN FREE with GEOFFREY KEEN « Based on the international best seller by JOY ADAMSON Musie Composed and Conducted by JOHN BARRY + Written for the sereen by GERALD LC. COPLEY pte by SAM TAPE ana PAUL RADIN + pinctet ny JAMES HILL AN OPEN ROAD-HIGHROAD-ATLAS CO-PRODUCTION « PANAVISTON® COLUMBIA COLOR Ad No. 204—152 Lines—2 Cols. x 534 Inches The Book That Enthralled D0) Million Readers Is Now A Great Motion Picture! The Story Of Elsa The Lioness Is NowA Motion Picture A Delightful Entertainment To Capture The Heart Of All The World! Y 66 ssc TING!” ous osPat RIBUNE TF nel YORK ae s7. LO aug DAY JOURNAL mm ZEN sou Y SUND UE sp sae ” pean ALD TRIBUNE Jaen Ne nS ER INION dl EWS C MBIA PICTURES a TARE FOREMAN present gemaee VIRGINIA MKENNA-BILLTRAVERS TS gee __ DORM FREE with GEOFFREY KEEN - Based on the international best seller by JOY ADAMSON + Written for the sereen by GERALD 1.0, COPLEY Musie Composed and Conducted by JOHN BARRY + Produced by SAM JAF I i) and PAUL RADIN ” Directed by JAMES HILL AN OPEN ROAD-HIGHROAD-ATLAS CO-PRODUCTION « PANAVISION® COLUMBIACOLOR Ra aa SIE LED) Ad No. 203—200 Lines—2 Cols. x 7!/g Inches COLUMBIA PICTURES and CARL FOREMAN present VIRGINIA MCKENNA BILL TRAVERS -in “BORN FREE” with GEOFFREY KEEN - Based on the international best seller by JOY ADAMSON: Written for the screen by GERALD L.C. COPLEY: Music Composed and Conducted by JOHN’ BARRY - Produced by SAM JAFFE and PAUL RADIN - Directed by JAMES HILL: AN OPEN ROAD- HIGHROAD- ATLAS CO - PRODUCTION - PANAVISION® COLUMBIACOLOR Ad No. 307—390 Lines—3 Cols. x 91/4 Inches From The Pages Of The Beloved Best Seller... A Motion Picture To —— All The World! The Beloved Best Seller Ad No. 308—279 Lines 3 Cols. x 654 Inches DU UATE TUDO TTA VA TTA TA VE EA TEEN THEA COLUMBL A PICTUR ES CARL FOR EMAN ,\ present han COLUMBIA PICTURES and CARL FOREMAN present acini VIRGINIA MeKENNA-BILL TRAVERS mn BORN FREE with GEOFFREY KEEN - Based on the international best seller by JOY ADAMSON - Written for the sereen by GERALD L,C, COPLEY Music Composed and Conducted by JOHN BARRY - Produced by SAM JAF FE and PAUL RADIN ” Directed by JAMES HILL Ad No. 102—66 Lines AN OPEN ROAD-HIGHROAD-ATLAS (0-PRODUCTION « PANAVISION® COLUMBIACOLOR | Col. x 454 Inches Page 9 International Best-Seller Joy Adamson's "Born Free,'' when it was first published in 1960 by Pantheon Books, "Born Free" sky-rocketed to the top of the best-seller lists in America and England and, as it was translated into 21 other enaseaeit in other countries of the world. In America, MacFadden Bartel published a paperback edition of "Born Free" which added additional milions of readers; copies of this edition may be found in many places where paperbacks are sold. REEL LSI LRG PLONE HR RE BOISE LOGE RAID x REA AIS MOREE DON PEGS TS SSRIS NEY QITIS IT SSPIR PRE KE Coincident with release of the picture, how- ever, Bantam Books is publishing a ‘movie edition" of ''Born Free," with front and back cover plugs for the picture, plus consider- able point-of-sale material, and Bantam distributors have been alerted to the im- portance of working closely with showmen. ert REMMIELE POY OF ELSA THE LIORESS BY IGT ADAMSON e Go after every outlet for the books in promoting your playdate for the picture. Contact paper- back distributors in your area for local advertising, including truck posters, newsstand tack cards and window streamers. e Blow up pages of the book for a lobby display with ribbons lead- ing to stills from the picture illus- trating the described action. e Be sure all newspaper, radio and TV personalities receive copies of "Born Free" with credits. A copy of the book, the herald described on back page of this pressbook and stills from the picture have been sent to 12,000 public libraries throughout the country . . . along with a letter urging cooperation with local showmen during their "Born Free"' playdate! TONIC EEOC CIUT HUI UIUUIMICUULTUUUUU CCU UU UCU URULOU UCU CUO CLO U OU GUOOOEeOOOOOOCPeCePkeeb Joy Adamson Tour Joy Adamson embarked on a seven-month lecture tour of the United States, shortly after her book became an international best-seller. Your engagement of the film, ‘Born Free" now permits a number of approaches to the earlier Joy Adamson tour: Adamson, for their reminiscences of her visit. e Arrange with local newspaper to rewrite, or otherwise up-date, its earlier Joy Adamson stories, along with articles by newsmen who covered her presence in your com- munity. This might also be done with radio and television. e Try for a newspaper promotion ad, calling attention to its earlier stories and to your playdate. e Obtain copies of these earlier Joy Adamson stories for out-front e Go after localites who met Joy and advance-lobby display. Shown at top of page is Still No. Pub. 26, Joy Adamson posed with some of the many editions of her book about Elsa, an exciting picturization of the universal appeal of "Born Free" as a book—and as a movie! Use this still in approaching colleges ... libraries . . . book stores ... editors . . . radio and television VIP's! You'll discover they all have heard of Elsa and of "Born Free" and will be anxious to work with you in promoting the film! SUA POMC UO OCU OU SLO U OOOO OOO OVO CVO MMITNOVVOOVOCVOLONOTVOUTOLIONVTCIOOOLIOTINOCONOUIOOTICIIO ITO UIIT THI IIOTTEOT OTTO TTTTTTTETO ITO LTTE COUT E OTE Page 10 Other Books About Elsa By Joy Adamson Harcourt Brace and World, publishers of two subsequent Elsa books by Joy Adamson, is bringing out a banded, hard-cover edition, containing selections from "Born Free,’ ‘'Liv- ing Free" and "Forever Free" (below). Harcourt Brace and World also publishes "Elsa and Her Cubs," a picture book for chil- dren which can be especially useful in a variety of promotion situations. In addition, of course, arrange with local book dealer for sale of "Elsa and Her Cubs" in your theatre lobby. Retails for $4.50 (see below). JOY ADAMSON - PUT eee "Born Free’ Singles! Capitol Records is issuing a Matt Monro single, 45 rpm, based on the "Born Free" theme. This vocal, with orchestral background, also is to be found in the MGM soundtrack album. "The Born Free" Theme also has been recorded by Frank Chacksfield, an instrumental for London Records. Check music stores The ‘Born Free’ Music A soundtrack album on "Born Free" from MGM Records is being backed with advertising and MGM Records' point-of-sale display material for all outlets. Disc jockeys around the country also were contacted in the company's advance campaign and it is important they be con- tacted when local playdates are set, so appropriate credits may be added to record air plays. Listed below are names and addresses of MGM Records office managers. Get in touch and disc jockeys for other recordings! Use these singles in contests, disc jockey shows and displays. THE Pride of Lions A number of animals of the same species may be referred to by a special word. For ex- ample, a group of lions is identified as a "pride of lions.’ Listed below are a number of other words and the types of animals, they are usually associated with, but in a mix- matched order. Have a newspaper run the list as shown and offer guest ticket prizes to readers who correctly match the numbers and letters in each instance, such as "'pride of lions'’ would be 6-c. Answers should be sent on postcards addressed to the paper or theatre in advance of playdate with winner's names published opening day. To avoid ties, ask contestants to come up with two or three additional such identifications. |. Covey a. Cattle Z; Ligck b. Bees 3. Herd c. Lions 4. Swarm d. Fish 5. Shoal e. Pigs 6. Pride f. Chicks 7. Farrow g. Sheep 8. Brood h. Partridges Correct Ans.: |-h, 2-g, 3-a, 4-b,5-d, 6-c, 7-e and 8-f. Lion Lore A newspaper contest — which may easily be adapted for radio promotion — is based on questions about lions. All the queries can be printed at one time for the newspaper plant while the deejay might space the ques- tions throughout a single program, or over a three-day period. Provide guest admission prizes. Elsa the Lion in ‘Born Free' Ask You... 1. Can lions climb trees? 2. Who was known as ‘The Lion Hearted?' 3. Do lions swim? 4. Who is ‘The Lion of Judah?' 5. What are ‘The Lions?’ 6. Where is the Gulf of Lions? 7. What month is associated with a lion? ANS.: |. Yes; 2. King Richard; 3. Yes; 4. Emperor Haile Selassie; 5. The Lions Club, a service organization; 6. Mediterranean Sea; 7. The month of March. Local Pets There are several scenes in your still set from "Born Free" picturing Virginia McKenna and with the representative in your area to plan your campaign on the picture and the album. MGM Record Distributors ATLANTA, GA. Southland Dist. Co. 1235 Techwood Drive Bill Binkley Gwenn Kessler (P) Larry King (P) BALTIMORE, MD. Jos. M. Zamoiski Co. 1101 De Soto Road Jerry Friedman Allen Shevitz (P) BOSTON, MASS. Music Suppliers, Inc. 75 No. Beacon Street Gordon Dinerstein Paul Maged (P) CHARLOTTE, N. C. Mangold Dist. Co. 2212 W. Morehead St. Herbert Weisman CHICAGO, ILL. Metro Record Dists. 1112 S. Wabash Avenue M. Price CLEVELAND, OHIO Mainline, Inc. 1260 E, 38th St. Ed Rosenblatt Jerry Sharrell (P) DALLAS, TEXAS B & K Dist. Co. 2512 Irving Blvd. William Burton Tom Sims (P) DENVER, COLO. Action Record Dists. 1622 Federal St. Earl Woolf Eddie Hacker DETROIT, MICH. Jay Kay Dist. Co. 13401 Lyndon Ave. John Kaplan Rick Drapkin (P) E. HARTFORD, CONN. Eastern Record Dist. 360 Tolland St. Dick Godlewski Bob Greenberg (P) GREAT FALLS, MONT. Music Service Co. P.O, Box 2487 316 Sixth St., South Richard Holm UCLA MAACO OAM MPS EOD UGE EHO CAO EEOOOOUTONTOON OULU ONVONAUON NOLO OOONCV NON ONANOAOENOOOI ELV OULNLAAUIAOCAOOIOELO CAIN OEVOEUOOOVOOVONNOOEOOVONTONTVOOTOTNVOOOOVONTINTVOUIOCTETEAELOTTOCTOOTITETIOTIGOTIOTITTTE TOTTI TTTTTTTTEETTTTTTTT TTT HONOLULU, HAWAII Eric Dist. Co. 607 Coral Street Irv Pinensky Dwight Yamaguchi (P) LOS ANGELES, CALIF. Metro Record Dists. 2053 Venice Blvd. Mel Price Lou Fields (P) MIAMI, FLORIDA Southern Record Dists. 50 N.E. 18Ist St. Jack Solinger MINNEAPOLIS, MINN. Harold N. Lieberman Co. 257 Plymouth Ave. No. Al Abrams D. Lieberman John Knoodle (P) NASHVILLE, TENN. Southern Records Dists. 467 Chestnut Street Howard Allison Bob Holiday (P) NEW YORK, N. Y. Metro Record Dists. 547 West 52nd Street Dave Seidman Mickey Wallach (P) New Deal Records 4518 Court Square Long Island City, N. Y. Al Levine Lou Klayman NEW ORLEANS, LA. Dot Record Dists. 605 Baronne Street James Flattman PHILADELPHIA, PA. Raymond Rosen & Co. Parkside Ave. & 5Ist Street Norman Umin Kay Woodard (P) ST. LOUIS, MO. Roberts Record Dist. 1906 Washington Avenue Norman Hausfater Glenn Bruder (P) SALT LAKE CITY, UTAH Billinis Distributing Co. 3272 So. West Temple P.O. Box 15314 So. Salt Lake 15, Utah John Billinis SAN FRANCISCO, CALIF. Mainland Dist. Co. 54 Ringold Street Dave Watson Bill Whalen Grant Gibbs (P) SEATTLE, WASH. C & C Dist. Co. 1000 First Avenue So. Lou Lavinthal R. A. Harlan Ron Saul (P} SHREVEPORT, LA. Stan's Record Shop 728 Texas Street Stan Lewis Work For Local Zoo Improvement! Bill Travers posed with Elsa, the lion, which can cue an interesting contest. Localites send in photos of themselves taken with their pets for posting on a lobby board under copy: ''Pets of Jonesville Welcome Elsa." Make ticket prizes available for photos of the most beautiful, etc. If, by chance, any The directors of your local zoo, or zoological department of the town, should coop- erate enthusiastically with the effort and help you plan a drive for the funds in conjunction with your playdate on "Born Free." Civic leaders, public officials, humane societies, local schools and many other organizations should give full cooperation in the venture, with the newspapers, radio and TV people to publicize the drive and help raise funds. Stores in town might serve as "deposit" points for contributions and also assist through special sales, co- op ads, contests, window posters, etc. Specify exactly what improvements or enlargements resident has or had a lion cub as a pet, ar- are Planned for the zoo with the money that is raised. range interviews. PLUMP LOU CO ULC ULPOPOCOME USO OVSDA CO OVOL OCU VOCE OAC OVEVOUO OO VOOOVOOIOOTOTOLNODOVOVOVOOTEVUVOTIOVOOVETIOVOOOVOOOINOTOIOVOTOCYOVOTOCNONOVOTOONONOOEVOTOEOTOCUCIOOTOTIOUIOOOTOOTOTOTONI TOTO TINICTOTETITTETOTETTTTTTOTTTLTNTITT TITER TTTTTTT TTT Page II SLOCUM LUMO UOOULI OLE AUOUOLUUSELIOL IORI OL UID UIELIOOU OVS LOMOOUUEUUOLUOOMONTONIVVOTTOOTIVOTTVONTVONITONTTONTTVONIVOETVOELTONITOOTIVOTIVOOTTOOUINOTIUETTOTTINOTTONTTVNTIUETTOTTINELTONTEVOLTORETIOTTVNETIOOTINETTNTTNTIVIETITUINTIUETITETITOTTTOTTTEEOTCUTTTTTLIVELISUTOTITET TUTTE ONTO Lions Club The International Association of Lions Clubs, a service organization comprised of mem- bers from business and professional circles, have chapters in thousands of cities and towns throughout the country. A tie-up with this organization and Elsa the Lion, of "Born Free," would be a "'natural."’ Here are some suggestions: e Contact the head of the local Lions and arrange for a special sell- out of your theatre for the pre- miere, or another performance, as a fund-raising occasion. Offer spe- cial price tickets for organization members, for group attendance if the premiere isn't feasible. @ Have notice of your picture en- gagement enclosed with mail to all Lions Club members, with group price information. @ Announce "Lions Night," in the organization's honor, via advance publicity stories and with the club attending in cars bannered with credits: "We're On Our Way to See Honorary Member Elsa the Lion in ‘Born Free,’ etc." elf a Lions Club member's wife happens to be named "Elsa," give her and her family VIP treatment. .. . And Other Groups Every city in the country has one or more groups of public-minded citizens who are concerned with animal welfare. Among these are: Chapter of the S.P.C.A. Directors of the local zoo Conservation agencies Veterinarian organizations The 4-H Clubs = Scout Groups Agricultural school students American Humane Education Society These organizations can reach large numbers of people who have a sincere affection for animals and who would be deeply interested in seeing ''Born Free." Approach them with the idea of staging a money-raising, charity showing of the picture through their buying out the theatre for an exclusive performance and then selling tickets to members at advanced prices. Once arrangements for the show have been made, work with the groups’ public relations peo- ple in planning a gala affair at the theatre, planting of publicity in newspapers, on radio and TV and the general promotion of the event. Make it as important as possible with all city VIP's attending, including the Mayor who might even issue a proclamation in praise of "Born Free Day." Local stores should be involved in the occasion, with displays, newspaper ads and contest promotions. Plan activities at the theatre for the event, with kleig lights, announcement sys- tem and coverage by newspaper, radio and TV. Whether or not a charity show is feasible in your situation, go after these organizations for cooperation in promoting ''Born Free" in schools, via letters to editors, in-person talks on radio and television, etc. Invite their heads to any screenings on the picture and offer them special rates for group attendance of members. Provide publicity or a letter on the film to be enclosed with all organization mailings, and posters and stills for their bulletin boards, etc. Many of your local VIP's serve on the boards of organizations like those cited and their spon- sorship of ''Born Free" can prove an important factor in your campaign. TTTNETUATTTEELUE LLU ELTU ETT T ETO TTU ETRE ETT ETO L TOTO MDP CTE TCO ECLECTIC MCCLOUD OU O OOS UMPO MEO O LO OMUMO MMU RISO O TIO LUOOU IELTS OTTO UIUUOTIO NETO TION TIN TTSO TN TTNTTSNTLAN ETN TTUTTVOT TRIO TIRE Safari! The Swahili word "'safari,"' a hunting expedi- tion or trip, is in common usage and may be used as the theme for a number of promo- tions for "Born Free.'' Here are some ideas: @ Department store promotion, based on the words: "Shopping Safari!", in newspaper advertising ‘Born Free’ Charm Bracelet and store-wide exploitation, with "Born Free'' Charm Bracelets, with the pic- ture title and small pendants of Elsa and each of her three cubs, in gold-colored metal, now is merchandised through jobbers to variety, jewelry and department stores across the country. Shown above is a photo- graph of the bracelet attractively packaged in a box with prominent film credits. Bracelet retails at about $1.00. Showmen can use the item for contest prizes and should tie-in with local stores selling the jewelry for win- TUTUTTUUUUEUUEUUOEUELOUEPEEEUEEOEREIOODOUDODUIOUIIUULULUUULCCLUCLLOELICGDOMPOCUUPOUUOOLOCLECCOSOSUUU HMMM OM OOOO OOOO POPP ODIO OOHENONOUNNUNNUUNUNUNNUN NINN TTTNITITOVINTTEDTTNOTEOTTOOTOOTDOOUNONNNNNNNNNOTNNNNNNTNNTTNNNTNTTTNNTTTTTTNTTTTTTTTTTTTTT African Angles Travel to Africa is becoming increasingly popular and local travel bureaus should be happy to cooperate in promoting ‘'Born Free." Provide stills and posters for all avail- able windows and borrow travel posters fea- turing Africa, for your lobby display. If a large map of Africa is available, post it on a 40 x 60 and outline Kenya, with copy: ‘Born Free’ Country! Kenya, Home of Elsa!" If there's anyone in town who has visited Kenya, or at least Africa, arrange for them to be interviewed on their trip. If they have interesting film footage of their trip avail- able, go after a local TV show. Exhibit any photos in a lobby cabinet, as well as souvenirs. Page 12 copy urging public to hunt bar- dow displays, with stills, streamers, etc. gains in all departments. Order direct from: e Have the cooperating store Mr. Richard Steimle, Dexter Mfg. Co. PHneinee 3) quameees Hchateae 100 Stewart Street, Providence 3, RI. the picture to award those visiting five or more departments in the Special Prices to Theatres for Promotional store and asking for an identifica- Use: tion slip in each. Those submitting | Doz. through 5 Doz.—$6.00 per dozen required slips at the theatre box- 6 Doz. and over—$5.40 per dozen office to receive tickets. Payment must accompany order. Minimum e Have a photography store order, | dozen. stage a Snapshot Safari, prizes awarded amateurs entering pic- tures of animals or, specifically, Star Teams of lions as they appear in adver- tising, as architectural designs, Virginia McKenna and Bill Travers, who play statues, in the local zoo, etc. the lead roles in ''Born Free,"' are only one e Books on Africa are plentiful in of numerous husband-and-wife teams who your local stores and library. Go have starred together in motion pictures. An after special window displays, in interesting ‘‘Born Free" contest might be addition to those arranged for the built around the names of other married couples who have acted together in films. Guest tickets could be awarded those send- ing in the greatest number, listing them on a postcard. Among them might be: book, ‘Born Free,'' and special ar- rangements of library editions. e Turn your outer lobby into a "jungle'’ with appropriate wall paper, thatching of the marquee Virginia McKenna-Bill Travers with straw and such accessories Elizabeth Taylor-Richard Burton as African spears, shields, etc. Claire Bloom-Rod Steiger @ Tie-up with a neighboring toy Sandra Dee-Bobby Darrin store and borrow stuffed wild ani- Jack Lemmon-Felicia Farr mals for a special lobby display. Land Rover Po Fah ead AME CH TPA TRE coe ees FEAL S NAME AND ADDRESS The Rover Company, manufacturers of the famed Land Rover automobile, featured in "Born Free," has alerted their agencies and representatives across the country to co- operate fully with showmen in promoting playdates of the picture. A special ad mat (2. Cols., but shown above in reduced size) a poster with prominent film credits, and a color transparency for office and window display, have all been sent to every sales outlet for the Rover Company. "The Rover News,'' the company's publication, carries scenes from the film and an article on Joy Adamson's book and the picture in its April issue. Check your local Land Rover office now and plan a campaign with dealer coopera- tion, including the loan of Land Rover cars, window displays, postings, co-op newspaper ads, etc. Cub Scouts Leaders of the Cub Scouts, the younger contingent of the Boy Scouts of America, should be contacted in your area for promo- tional activities on "Born Free" in conjunction with "Born Free,'' the story of Elsa, a lion cub. Arrange a group show for the Cub Scout patrols and publicize via newspaper stories and a lobby board and cover their attendance with photos. The older Boy Scouts should also be interested in the film and can be included in your Group Sales promotion, with all members of the organiza- tion attending the show in their uniforms. Boy's Life Magazine, the official publica- tion of the Boy Scouts, has an illustrated feature article on the picture and the story's relation to wild life conservation in the April issue. Get a copy of it and post the article on a lobby board. TTT TV Trailers IN COLOR—and Black and White To capture the entire TV viewing audience, “Born Free" TV trailers are available in color as well as black and white! Each trailer has space for local announcer to add full credits. At your Columbia exchange. SUELO PULL EELS OPTI SMPOETISNETTIOTTTTIPULIITPTTTERTTTT TITTY TT Four ‘Born Free’ TV Featurettes 16mm! Color! Or Black and White! ‘Stampede’? — and how it took place! Story of the spectacular ''Born Free'’ sequence in which Elsa stampedes a herd of elephants. “In the Swim’? — showing Virginia McKenna and Bill Travers swimming with Elsa in the Indian Ocean, and playing on the beach. ‘How to Win Friends and Influence Lions’’ — Virginia McKenna and Bill Travers learn to train and handle the lions in the film. “Kenya Party’” — a view of the Mt. Kenya Safari Club where the "Born Free'’ company, di- rector, producer and stars stayed during shooting, with native dancers and native music highlighting the party given for them. These 16mm color or black-and-white featurettes are for general TV programming, and can reach the entire television audience in your community! Put ‘em all to work! Order the fea- turettes you want, by name, direct from: Exploitation Department, Columbia Pictures Corp., 711 Fifth Avenue, N. Y., N. Y. 10022. Specify color or black-and-white for the featurettes you want, and be sure to send name of program and address of television station to which you want your selected featurettes to be sent. TUE EEE EEE eee Magazine Honors "Born Free" has been selected as Seventeen Magazine's Picture of the Month, for April, and it also has been given Scholastic Maga- zine's "Bell Ringer Award" in that publica- tion's April issue. Blow-up these magazine plugs for your lobby; use ‘em, too, in adver- tising the film in school papers. Magazine dis- tributors should be approached for truckside posters and newsstand tack cards. Volkswagen Tie-In A Volkswagen automobile is used in scenes in ''Born Free" and the company's distribu- tion agencies throughout the country are ready and waiting to participate in local promotions for the picture. A feature story, with scene stills from the film and a listing of the first six premiere playdates, appears in the April issue of the company's maga- zine, ''Weathervane," sent monthly to all Volkswagen representatives. Succeeding issues will contain additional playdates as they are set. Another Volkswagen publica- tion, "Small World,"' sent to dealers and employees, also plugs the picture. Contact your local Volkswagen dealer! Educator Praise! The National Education Association has sent a leter to its more than 1,000,000 members voicing complete endorsement of "Born Free'' and a general recommendation of the film for students. Take advantage of this im- portant approval by this influential organiza- tion in your contacts with the local school authorities which would include members of the Board of Education, college officials, school principals and superintendants and all teachers. Here are some suggestions: e Make up notices for school and col- lege bulletin boards detailing your Group Sales plan. e Supply news stories and scene mats for publication in school papers. e Have heralds for the film distributed at school entrances, at athletic events, favorite refreshment spas, etc. e Go after your newspaper editor for comment on the N. E. A. endorsement and information on Group Sales. Title Promotion As a title, ‘Born Free" lends itself to a num- er of promotion possibilities, especially when worked with a radio or television per- sonality, or a newspaper. Following are a few examples: e "Born Free'’ guest admissions, with sponsoring agency playing host, to all persons born in the United States whose birthdays fall On opening day, or during your playdate. e Properly approached, news- paper editors should find the title a worthwhile editorial subject: ‘What it means to be 'Born Free.'"’ e In the same way, the title may also be the basis of an essay con- test, to be conducted in local schools, with guest tickets as prizes. e Plant a boxed story in a local paper to the effect the parents of all newborn children in the area — babies who are ‘Born Free’ during the playdate of the picture — will be admitted to the theatre as your guests, for one full year. Animal Stars A radio-promoted contest may be based on "Elsa,"' the name of the lion in ‘Born Free,’ with a disc jockey offering guest tickets to listeners who send in postcards with the most names of other animals who have starred in motion picture. There are many of them, such as Francis the mule, Lassie, the dog, Rhubarb, the cat, Flipper, the por- poise, Black Beauty, etc. Pet Story "Born Free" is one of the most interesting stories ever to be written about a pet. In a newspaper or radio promotion, offer pro- moted prizes of ''pet'’ items, and guest tickets to the picture, for brief descriptions on postcards of local pet owners’ experi- ences with their animals. Have contest an- nouncements on placards for pet store win- dows and provide stories for a cooperating newspaper. Page 13 General Advance TT Joy Adamson’s international best-seller about Elsa, the lion cub who grew up as a member of her own family, was an extra- ordinary literary sensation. Now, “Born Free,” the Columbia Pic- tures and Carl Foreman presen- tation at the Theatre with Virginia McKenna and Bill Travers starred in Panavision and Columbiacolor, promises to be as extraordinary a motion pic- ture as Mrs. Adamson’s story was a book. “Born Free” is a rare screen achievement, according to ad- vance report, a motion picture truly unique, dramatic and ex- citing. There is said to be sus- pense, humor and adventure, all against a background of breath- less beauty. “Born Free’ also is a love story, as Mrs. Adamson’s readers know, and also present in the film is that wonderful affinity between the woman and the little lion she cares for like a baby, and helps raise to ma- turity. Miss McKenna and Bill Trav- ers, world-famous husband-wife team acting team, play the roles of Joy Adamson and her hus- band George, the Kenya game warden who one day brought home a lion cub. To make the film as real as the Adamson’s adventure certainly was, the ac- tors themselves spent days and months in close proximity with the animals in the film, feed- ing them and romping with them, taking them for walks and for automobile rides. They achieved the same rapport that Joy Adam- son describes in her book, and they manage to convey that rap- port to the absorbed audiences of “Born Free.” When Elsa, born free and now returned to jungle freedom, ul- timately visits her human “fam- ily,” she proudly brings along her three small cubs. “Born Free” here achieves an exhilarated note that is truly rare in films today. “Born Free”? was made on lo- cation in Kenya over a strenuous eight-month period. Sam Jaffe and Paul Radin produced and James Hill directed the Open Road-Highroad-Atlas Co-Produc- tion. The screenplay was written by Gerald L. C. Copley and the music was composed and con- ducted by John Barry. TUTTLE OEMS OU O OO RORUREU MOD ODEO OM OOOM NOU NODEADETINU NNO ODONNTETTROTUN NNN OSTETETTIVONNO NOR EATETINTNNNNPRETTUNTTRUNTONTTTRNTTAUNNETT TREAT TTT (Mat 2C; Still No. 103) After bringing up to maturity a wild lion cub, Virginia McKenna and Bill Travers find trouble teaching it to fend for itself in the African wilderness; it's a scene from the Columbia Pictures and Carl Foreman presentation, "Born Free," in Panavision and Columbiacolor, based on the best-seller by Joy Adamson. Sam Jaffe and Paul Radin produced the film. SUT Pee eee ‘Private’ Conversation UEP ER LUE RE OO OO OSOROOUOSUUNNUTOTIOUUUUUEUUOUUOVTORTTOOT ENON UOOUNNNNONNN) Interviewing a movie star who simultaneously is romping on the plains with a full-grown lioness is an assignment not likely to occur very often. Since practically all of actress Virginia McKenna’s time when not actually facing the cameras in Kenya for “Born Free,” the Columbia Pictures and Carl Foreman presentation also star- ring Bill Travers at the ...... Theatre in Panavision and Co- lumbiacolor, was spent on the daily-recurring problems of lion training, private conversations were held on the rolling plains which provided part of the East African film location, in the ac- tive presence of one or more lions. Miss McKenna’s “romp- ing” attire consisted of slacks, linen blouse and a pair of flat shoes. Whether a conversation could be labeled “private” with a 250- pound, beady-eyed lioness pos- sessing a remarkably well de- veloped set of claws standing by, is a debatable point. Miss Mc- Kenna, at least, seemed to find nothing particularly disturbing about it, though she did advise reasonable precautions. “Tt might be just as well to stay in your car,” said the ac- tress. “I can stand here a while and talk to you. But I don’t want to get too far away from Girl. She expects me to be with her. If you get out and stand beside the car it should be all right. Oh, I didn’t think she’d even seen you. You’d better get back inside quickly. Oh, you were auick, weren’t you?” Few interviewers possess the Paae 14 daring of the genuine adventurer or the sang froid of Miss Mc- Kenna. The actress had made up her mind that, since she had ac- cepted the task of portraying author Joy Adamson, who not only adopted lion cubs in the African wilds and actually had reared one to full maturity in complete freedom, she would play Mrs. Adamson as intensive- ly as she possibly could. Miss McKenna was justifiably proud of her ability to make friends with the lions at the film camp, but she never relaxed in her self- discipline. “You have to be with lions every day, once they know you,” she said. “It’s like children. You share their lives, play games with them, feed them, go out for walks. Then they accept you as their family.’ Miss McKenna may be said to be an already established au- thority on children. She has two boys and a girl. Like her hus- band, Miss McKenna feels that when an acting career intrudes on one’s domestic life, the former must give way. She has several times threatened complete with- drawal from the theatre and films to spend all her time with her children. But interesting scripts or plays have always lured her back; none has ever been so interesting — to her and to audiences — as “Born Free,” a film founded on fact. Produced by Sam Jaffe and Paul Radin, the Open Road- Highroad-Atlas - Co - Production was directed by James Hill from the screenplay by Gerald L. C. Copley. TTT (Mat 2A; Still No. Pub. 24) Vir- ginia McKenna and Bill Travers are starred with Elsa the lioness of "Born Free,'' the Columbia Pictures and Carl Foreman screen presentation based on Joy Adamson's international best-seller. Sam Jaffe and Paul Radin produced "Born Free," in Panavision and Columbiacolor. TCE eee Review TEE eet It isn’t often that a best-seller comes to the screen totally faith- ful to the charm and excitement given its story by the author. At the Theatre, the Co- lumbia Pictures and Carl Fore- man presentation of “Born Free” possesses not only the ex- hilaration, humor and suspense of Joy Adamson’s international best-seller about Elsa, the lion cub she took into her home, but it also captures — as only a mo- tion picture can capture — the grandeur and beauty, the lone- liness and color, of the African lands where lions are “born free.” The story told in Panavision and Columbiacolor is a vivid ex- ample of courageous, patient film-making at its best. Primary honors for the powerful appeal of “Born Free” must go to Vir- ginia McKenna and Bill Trav- ers, a British husband-wife act- ing team whose stage and screen reputation most certainly will be enhanced immeasurably by their work here. They lived with the lions for eight movie-making months, fed them and played with them, took them for long, friendly walks. They went on picnics with the lions and they went swimming with them. Miss McKenna and her husband achieved a rapport with the ani- mals that had hitherto been known only to Joy Adamson and her husband George, a Kenya game warden, and which was one of the reasons for a world- wide success of the book. What the Adamsons did, the McKenna- Travers team also did, The warmth between human and ani- mal shows in the film, breath- lessly. When, as in the book, Elsa re- turns to the jungle, “Born Free” achieves an unexpected note of wistfulness. And, when Elsa re- turns to her “human” family and proudly shows off her own three young cubs, “Born Free” is as sentimental as any first visit of a newborn baby to his grandparents. In effect, “Born Free” is a very human picture about very human people and a very human lioness named Elsa. “Born Free” also is superb, suspenseful en- tertainment replete with humor, drama and romance — that ab- sorbing love affair between a lady and a lion cub. Credit for the success of the film must go, not only to the stars, but to the people behind the cameras: to producers Sam Jaffe and Paul Radin; to director James Hill and screenplay writer Gerald L. C. Copley; to John Barry, who composed and con- ducted the music; and, of course, to Joy Adamson who showed it could be done. PUTT (Mat 2B; Still No. 68) Virginia McKenna and Bill Travers, and a lioness named Elsa, relax on the sand bordering the Indian Ocean, in this scene from the Columbia Pictures and Carl Foreman presentation, "Born Free.'' The film, in Panavision and Columbiacolor, is based on the international best-seller by Joy Adamson. Sam Jaffe and Paul Radin produced the heart- warming new film. TEE eo Virginia McKenna TE Virginia McKenna plays the role of Joy Adamson in “Born Free,” the story of a great bond of affection between an African lioness and her human “foster motherabetney.as, Theatre in Panavision and Columbia- color. Her husband, Bill Trav- ers, also stars in the Columbia Pictures and Carl Foreman pres- entation based on Joy Adamson’s international best-seller. London-born, she enrolled at the Central School of Drama, Spent a year in repertory and then, at 19, made her debut at the Haymarket Theatre in “A Penny for a Song.” The follow- ing day, British critics hailed the fair-haired, blue-eyed, gifted newcomer as a rising young star. She was co-starred with John Gielgud in “A Winter’s Tale.” Then came roles in several Old Vie plays: “I Capture the Castle,” in which she appeared with Travers; and “The River Line,” where she co-starred with Paul Schofield. She also captured the coveted BBC’s “Best Ac- tress” award for her Juliet per- formance. - Making her screen debut in “The Second Mrs. Tanqueray,” Miss McKenna attracted an in- creasing amount of attention with each successive film ve- hicle: “The Cruel Sea,” “The Oracle,” “Simba,” “A Town Like Alice,” which brought her the British Film Academy Award for the best feminine perform- ance of the year, and “The Bar- retts of Wimpole Street.’ She recently won fresh acclaim in “Carve Her Name with Pride” and “The Wreck of the Mary Deare,” and then returned to the London stage to score marked personal triumphs in the Ald- wych Theatre presentation of “The Devils,” and the revival of “The Beggar’s Opera.” Just before Miss McKenna left England to begin preparations in Kenya for the new film, a group of British society and fashion photographers voted her one of the ten most beautiful women in Britain. “Born Free” was made on loca- tion in Kenya during an eight- month period. Sam Jaffe and Paul Radin produced and James Hill directed the Open Road-High- road-Atlas Co-Production. Bill Travers MUU TUITYTEUEEOT OCCU OUUEOUE EEE Bill Travers, who co-stars with his wife, Virginia McKenna at they Sbee Theatre in “Born Free,” Columbia Pictures and Carl Foreman presentation in Panavision and Columbiacolor, comes of rugged Scottish folk, although he was born in New- castle-on-Tyne, a town in the north of England. Travers plays a Kenya game warden, whose wife, Joy Adamson, rears to ma- turity a lion cub, the story told in Mrs. Adamson’s international best-seller. “Born Free” was pro- duced by Sam Jaffe and Paul Radin. Travers was just 18 when he enlisted in the British forces, a few months after the outbreak of World War II. He was at- tached to General Wingate’s hit- and-run Chindit regiment, famed for its daring attacks behind enemy lines, and within a year had advanced to the rank of major. Once out of service, Travers ecame a member of an acting company which toured most cities in Britain. In 1949, he made his London debut — in Noel Langley’s “Cage Me a Pea- cock.” Subsequently he played in “A Damask Cheek,’ opposite Claire Bloom; in “The Square Ring,” “I Capture the Castle” and the musical production, “Rainbow Square.” His screen career began with “The Wooden Horse,” a British film about prisoners of war. Larger parts came to the young ex-major with “The Browning Version” and the J. Arthur Rank production of “Romeo and Juliet.” It was “Wee Geordie” that had an important bearing on his selection for one of the starring roles in “Bhowani Junction.” Among later pictures in which he appeared are “The Barretts of Wimpole Street,” “Bridal Path,” “The Passionate Sum- mer,” “Gorgo,” “Invasion Quar- tet,” “The Green Helmet” and “The Seventh Sin.” He portrayed Andrew Jackson in “A Giant Is Born,” a production of the tele- vision series called “Our Ameri- can Heritage.” Travers is married to Virginia McKenna, and played opposite her in “The Barretts of Wimpole Street,” “The Smallest Show on Earth” and “The Passionate Summer.” The Book CTT “Born Free,” the Columbia Pictures and Carl Foreman pres- entation starring Virginia Mc- Kenna and Bill Travers at the .... Theatre in Panavision and Columbiacolor, is based on an extraordinary book about an ex- traordinary situation. “Born Free” was written by Joy Adam- son, wife of a Kenya game warden. It concerns her almost- human family relationship with Elsa, a lioness she had taken into her home as a tiny cub. “Born Free” became an im- mediate best-seller, winning critical acclaim everywhere. It was translated into 21 languages, most recently into Hebrew, in Israel. It was serialized by lead- ing magazines and newspapers in France, Italy and Germany. It was as much a best-seller in Scandinavia and Japan as in the United States. Total readership of the “Elsa” books is estimated at close to 100 million people. “Born Free’ was directed by James Hill from a screenplay by Gerald L. C. Copley. Sam Jaffe and Paul Radin produced the Open Road-Highroad-Atlas Co- Production. PUQUUUNCUEEOUTEE TUTTE (Mat ID; Still No. 70) Virginia McKenna walks on an Indian Ocean beach with Elsa the lion- ess in Born Free," the Columbia Pictures and Carl Foreman pre- sentation also starring Bill Trav- ers. The film, in Panavision and Columbiacolor, was produced by Paul Radin and Sam Jaffe. TUCO UCU CCU COU CCC LCCC ECC CC CUCU CCC Stand Still! VTTTTPULULUCLLRTTPURPCCLULTOSUEUCL LULU ILGO OD ELE During the filming of “Born Free,” the Columbia Pictures and Carl Foreman presentation starring Virginia McKenna and Bill Travers at the ...... Thea- tre in Panavision and Columbia- color, the strictest precautions were observed to see that no visitors were endangered by the many lions in the Kenya camps. Special passes and_ escorts were required for anyone wish- ing to go near the lion com- pounds. When the various ani- mals were taken for runs on the nearby plains by their handlers or by the stars of the film, ob- servers were permitted only if they remained inside their cars. Over and above these safe- guards, one final warning was issued to all those in the camp: “Tf a lion jumps on you or seems to bite, stand absolutely rigid.” George Adamson, husband of Joy Adamson, author of “Born Free,” and a Kenya game warden for 25 years, agrees. “If you can force yourself to stand absolutely still when a lion leaps at you,” he said, ‘nothing worse than a slight scratch or bruise is likely to re- sult. At least this was true of the lions at our camp. The de- sire to kill might become active at the sight of blood, however, and if any person runs from a lion or tries to pull away when the animal leaps at him or puts his paws on his back, anything might happen.” Sam Jaffe and Paul Radin pro- duced “Born Free.” Joy Adamson Ce The “woman behind the scenes” in the making of the Columbia Pictures and Carl Foreman presentation of “Born Free,” starring Virginia Mc- Kenna and Bill Travers at the Theatre in Panavision and Columbiacolor, is Austrian- born Joy Adamson who, since childhood, has spent her years in her adopted country of Kenya. From 6 a.m. until she retired to her tent late in the evening, there were few things going on amid the numerous activities of the location camp in which she failed to participate, whether in watching the unfolding of a screen scene based on her inter- national best-seller, suggesting how to get the best cooperation from a lion, calling a veterinary for advice about an ailing ani- mal, or discussing an interpreta- tion of some pages in the script with producers Sam Jaffe and Paul Radin. Mrs. Adamson’s roving, dy- namic disposition is in striking contrast to the exceptionally quiet and self-contained tempera- ment of her husband, George Adamson, who was technical ad- visor for the film company. He was a game warden in the wild northern part of Kenya for 25 years and shared with his wife the unique experience of bring- ing up to maturity a wild lion cub named Elsa, in their own household, as told by Mrs. Adam- son in “Born Free.” Joy Adamson’s interest in lions and wild life in general has been one of the guiding forces of her life. She believes the great barrier between mankind and the world of wild animals can be breached by patience, affection and a little imagination. Mrs. Adamson made this ob- servation during the filming of “Born Free.” “In the compara- tively few weeks that Bill Trav- ers and Virginia McKenna, play- ing the leads in the picture, have been in Kenya, they have found a rapport with three different lionesses, all born in the wilds. It has been one of the happiest experiences of my life to see that a close friendship with these animals is possible on the part of people who had never been in Africa before and had never glimpsed a lion outside of a Z00.” The Open Road-Highroad-At- las Co-Production was directed by James Hill from the screen- play by Gerald L. C. Copley. Geoffrey Keen co-stars and John Barry composed and conducted the music. Location Camp WT After an extensive search, it was decided to film “Born Free,” the Columbia Pictures and Carl Foreman presentation starring Virginia McKenna and Bill Trav- ers at (them was Theatre in Panavision and Columbiacolor, at Naro Moru, 120 miles north of Nairobi, in East Africa. Main headquarters was a_ 1750-acre ranch owned by a British home- steader and built in 1944 by Italian prisoners-of-war. The original dwelling con- tained five bedrooms; 28 more had to be added, along with a suitable number of baths. Also added were a half-dozen produc- tion offices, a camera storehouse, cuting room, photo laboratory, carpenter’s shop and enlarged dining room. Electricity was sup- plied by a large portable genera- tor, and a complete African village was built nearby to ac- commodate the 150 native work- ers on the film. In the opposite direction, a “village’’ was estab- lished for 18 lions and cubs, a three-year-old elephant, two cheetahs, 17 native donkeys, 25 goats, three warthogs and two hyraxes. “Born Free” is the story of Elsa, the lioness who grew from cubhood to maturity in the Ken- ya household of Joy and George Adamson; the film was produced by Sam Jaffe and Paul Radin. It is an Open Road-Highroad-Atlas Co-Production. Ue (Mat IA; Still No. 127) Elsa the lioness of "Born Free,"’ the Co- lumbia Pictures and Carl Fore- man presentation in Panavision and Columbiacolor, is shown above. Virginia McKenna and Bill Travers are starred in the film, in Panavision and Columbia- color. It was produced by Sam Jaffe and Paul Radin. TTT 4 td] + J = 1] Family’ Filming Vee Trips to distant film locations with three small children may have been a problem in the past for movie stars — but no more. Bill Travers and his wife, Vir- ginia McKenna, co-starring in “Born Free,” the Columbia Pic- tures and Carl Foreman presen- tation at the: . v.e- Theatre in Panavision and Columbiacolor, are striking examples of what might be called the “family age” in film-making. The thought of taking a trio of youngsters into African “back country” might have alarmed parents at one time. Perhaps it still does — but if so, Travers contends, they are totally misin- formed and their judgement faulty. When the Travers were of- fered the leading roles of George and Joy Adamson in the Carl Foreman production of “Born Free,” Mrs. Adamson’s interna- tional best-selling story of an adopted lioness, they agreed to take on the unusual screen as- signment on one condition: that they be allowed to take along their three children. So William, an energetic six; Louise, just four, and Justin, who was just about getting his walking legs when he started out for Africa, made the journey from London to Kenya with their parents. The Travers rented a country house within a mile of the main film location base. “Born Free” is an adaptation by Gerald L. C. Copley of the international best-seller by Joy Adamson. Sam Jaffe and Paul Radin are the producers, and James Hill directed the Open Road-Highroad-Atlas production. TEE TEEEEETEEETEETEEEEEETTTEEEOEee (Mat 1B; Still No. 15) Virginia McKenna teaches Elsa the lion cub to drink from a bottle in this scene from "'Born Free." The Columbia Pictures and Carl Foreman presentation in Panavi- sion and Columbiacolor was pro- duced by Sam Jaffe and Paul Radin. TT Cee eee Know Your Lion! TAT When you want to make friends with a lion, you must adjust yourself to its ways, says Virginia McKenna, who co-stars with Bill Travers in “Born Free,” the Columbia Pictures and Carl Foreman presentation at the .... Theatre in Panavision and Columbiacolor. The film is based on Joy Adamson’s interna- tional best-seller of a pet lioness. Since most of her social en- gagements during the _ eight months of filming “Born Free” in Kenya was with lions, Brit- ish-born Miss McKenna may be expected to have accumulated considerable knowledge about lion temperament and etiquette. “You start your contact with a lion by letting him: get accus- tomed to your scent,” said Miss McKenna. “You may just wander around the outside of his com- pound for a few days, and you may supplement this by throw- ing an article of your clothing inside the compound. “Then one day when you can muster enough courage, you go inside. If the lion’s reaction to seeing you and your scent has been all right, there should be no trouble. If not — well, I sup- pose that’s what is called a cal- culated risk. Even when you have established a sort of beachhead inside the compound, you must still watch out for any sign of hostility or moodiness. Lions, like people, have very grouchy days, when everybody had best keep away. And they may take a sharp dislike to something about your looks or your cloth- ing. If you see a lion’s eyes nar- rowing to slits and his ears going up, that’s the time to get away — fast! “And you must always watch what you wear. Anything woolen, like a sweater or cardigan, can excite a lion and make him, want to jump on you or knock you down. Extremely lurid colors are also bad.” “Miss McKenna took many “calculated wnisks” throughout “Born Free” but suffered only one serious mishap; when a lion leaped playfully on her, knocking her down; she fractured an ankle. “Born Free,” an Open Road- Highroad-Atlas Co-Production, was produced by Sam Jaffe and Paul Radin. Gerald L. C. Copley wrote the screenplay, James Hill directed the film which co-stars Geoffrey Keen. The music was composed and conducted by John Barry. Advance Notice TTUUUELUUELLUUEELLUURELUELLU PLO CUU Pe CC LLC “Born Free,” the Columbia Pictures and Car] Foreman pres- entation which opens on at the = Theatre, is based on Joy Adamson’s international best-seller of an almost-human lion cub. Filmed entirely on lo- cation in Kenya, “Born Free” stars Virginia McKenna and Bill Travers. It was produced by Sam Jaffe and Paul Radin, and James Hill directed in Panavision and Columbiacolor. Gerald L. C. Cop- ley wrote the screenplay for the Open Road-Highroad-Atlas Co- Production in which the support- ing players are headed by Geof- frey Keen, John Barry composed and conducted the music. Husbands and Wives TUTE Virginia McKenna and Bill Travers, stars of the Columbia Pictures and Carl Foreman pres- entation, “Born Free,” now at the Theatre in Panavi- sion and Columbiacolor, are mar- ried to each other. In the film, the story of Elsa the lioness, they portray Joy Adamson, au- thor of the international best- seller, and George Adamson, her husband, a Kenya game warden. And, in “Born Free,” Elsa grows from cubhood to maturity in the Adamson home, and then must be taught to fend for herself in the jungle; in time, she proudly returns to show off her three cubs. Sam Jaffe and Paul Radin produced the film. Meal Time! TTT Feeding time for the assembled lions in the Columbia Pictures and Carl Foreman presentation of Joy Adamson’s best-selling book, “Born Free,” starring Vir- ginia McKenna and Bill Travers at the Theatre, was al- ways promptly at 5 p.m. The lions got only one meal per day but it was a hearty one. The attendants at the East Afri- can camp where the animals were housed and trained during the production, kept more than a thousand pounds of meat in re- serve in a specially refrigerated storehouse on the camp grounds. The average amount of prime beef consumed by the lions each day was 180 pounds. “Lions are especially finicky,” said James Hill, director of “Born Free.” “They knew good meat and they would get upset if they were given something else, like spoiled children.” One feeding rule was main- tained throughout the making of the picture in East Africa; no food at all on Sunday. This was a health measure advised by Afri- can veterinarians as the best way to prevent any infection by intestinal parasites. Sam Jaffe and Paul Radin produced the film. Tee (Mat IC; Still No. 111) Virginia McKenna and Bill Travers are starred in "Born Free,"' the Co- lumbia Pictures and Carl Fore- man presentation based on Joy Adamson's_ international best- seller of Elsa the lion cub. The film, in Panavision and Columbia- color, was produced by Sam Jaffe and Paul Radin. TUTE eee ‘Baby’ Bottles TUE When “Born Free,” starring Virginia McKenna and Bill Tray- ers in Panavision and Columbia- color at the Theatre, was at its film location base in East Africa, a visitor picking up a “call sheet” (a memorandum listing production activities for the following day) might read the following, under “Props”: “Babies’ bottles for cubs, sleep- ing basket, George’s pipe, binocu- lars, two rifles, malaria pills, Elsa’s collar, guavas, tea tray, flashlight, easel, paintbrush, and gin for hyrax.” “George’s pipe” is the pipe habitually smoked in the film by Travers, while “Elsa’s collar’ is the dog-type collar worn by the baby lioness who plays the heroine of Joy Adamson’s inter- nationally-famous best-seller. The “gin for hyrax” listing might seem mysterious to any- one except readers of Mrs. Adamson’s book, who will recall that a hyrax is a little squirrel- like African animal and that Pati, Mrs. Adamson’s pet hyrax, was addicted to the gin bottle. A Columbia Pictures and Carl Foreman presentation, ‘Born Free” was filmed in various parts of Kenya under the direc- tion of James Hill working from the screenplay by Gerald L. C. Copley. The Open Road-High- road-Atlas Co-Production was produced by Sam Jaffe and Paul Radin. Page [5 24-SHEET “BORN FREE’ ACCESSORIES 6-SHEET e 24 SHEET e SLIDE © 22 x 28 i ¢ THREE SHEET . caer ser (Color and B/W—Col- e ONE SHEET e 40 x 60, 24 x 60, aie sah ela a BORN FREE SELLING AIDS e INSERT CARD 24 x 82, 30 x 40 nBWSHee bE planting) ESacnt Spm Stay TIN | (ae eee! Order Ali Accessories from National Screen TV TRAILERS TV FEATURETTES COLOR! BLACK and WHITE! COLOR! BLACK and WHITE! See Page 13 See Page 13 RADIO SPOTS A selection of warming and wonderful spot announcements, all open-end for the announcer to add theatre credits. Order them early from your Columbia Exchange. TELOPS Information about telops—style and prices—may be obtained direct from: OQ Title Card Co., 247 West 46th Street, N. Y., N. 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McWILLIAMS 7 ie 405 Broome St., N.Y., N.Y. 10013 Or Phone: 212 CAnal 6-3335 IMPRINT PRINTED IN U.S. A. hh (ee “the Jay and exciting adventures of Elsa the Lioness COLUMBIA PICTURES and CARL FOREMAN present VIRGINIA BILL MCKENNA gis ig Les with GEOFFREY KEEN and ye" Afeased on the international best seller by JOY ADAMSON Written for the screen by GERALD L.C. COPLEY *; “Y Music composed and conducted by JOHN BARRY Produced by SAM JAFFE and res r AUL RADIN - Directed by JAMES HILL AN OPEN ROAD-HIGHROAD-ATLAS CO- PRODUCTION PANAVISION: COLUMBIACOLOR YOU'LL FALL IN LOVE... ... A kitten is cute; so is a lion cub. It is as easy to fall in love with one as with another. But the kitten and the cub grow older, and the relationships change. . . This is one reason for the fantastic international appeal of Joy Adamson’s book, ‘‘Born Free,'’ the story of how she and her husband brought up a lion cub named Elsa, and kept her as a member of the household until she had achieved maturity. Elsa was a part of the Adamson family; they loved her and, unques- tionably, she loved them. The story of Elsa is told in the motion picture, ‘‘Born Free.’’ Joy Adamson and her husband, George, a Kenya game warden, are portrayed by Virginia McKenna and Bill Travers, themselves a husband-wife acting team of international stature. To play the roles, Miss McKenna and Trav- ers also had to learn to live with lions, to romp with them. . .and to love them. THEY DID! LOA HAD fl HAPPY, NORMAL CHILDHOOD WIT eR ‘PARENTS IN THe JUNGLE 1. Forced to kill a lioness in self-defense, George Adamson, Kenya game warden, brings home to his wife Joy three helpless female cubs. . .and then spends sleepless days. and nights with her trying to find a formula that will keep them alive. Finally, the cubs accept food, licking it from Joy's finger. 2. Elsa, weakest and smallest of the trio, becomes Joy's favorite, a devoted companion Y Pp when she goes for walks or settles down to paint; an alert and watchful guardian who saves her from an unsuspected cobra. . .and a mischiefmaker of the highest disorder. be Adamsons are forced to fence in their home, to keep out Elsa and her sisters. 3. As the cubs grow bigger, they also become more troublesome. Joy and George are warned by the District Commissioner (above) that African lions, though good- natured in infancy, may become man-eaters. Elsa and her sisters are a potential menace; they must be sent to a European zoo. - ; 4. Joy pleads for more time with Elsa; the others may be sent off, but Elsa was born free and must remain free. Now full-grown, Elsa accompanies the Adamsons on a brief ‘‘holiday’’ trip, from Kenya to the Indian Ocean where she swims and frolics in the sand like a carefree teen ager. Possessing a great fondness for outdoor life and for free-born wild life, the ‘‘Born Free’ stars spent a rare eleven months in Kenya during the filming of this production for Columbia Pictures. Nothing like Joy Adamson’s story had ever before been recorded, and nothing like the patient understanding and effort of the two stars, in their efforts to re-create that story with complete fidelity, had ever before been known. The suspense, danger and humor of the book are all present in what they achieved; so are the exhilaration and the heart-warming love story that appealed to Joy Adamson’s readers everywhere in the world. “Born Free’’ is dramatic, exciting and unique. So are its stars. And so, of course, is the grown-up Elsa, who has come to stay in the hearts of movie-goers the world over. 6. The Adamsons try to teach Elsa to fend for herself WHEN SHE in a wilderness she has never known. She returns to them from hundreds. of miles away. At first she refuses tor ; chasing animaisis-tun; not a way of lite ~~ - ~ but gradually she reverts to nature. One day, Joy bids Elsa a sad farewell; the Adamsons are returning to Eng- ] land for their ‘‘long leave,’’ and they wonder if they ever ELSA HAD again will see Elsa, the lioness who had been born free... 7. Does Elsa adapt to the jungle way of life? Is she 5. Still romping through the jungles, Elsa stampedes ‘BORN FREE’ ever seen again by her human family? When you see the an elephant herd. The jungle giants panic through a film you will experience with all the characters the native village, causing considerable havoc, while Elsa charming final chapter of this world famous story. herself gleefully shepherds home a baby elephant. Joy and George are warned by the District Commissioner that Elsa must be sent away, before she does - or is accused of - even greater damage, or, as almost hap- pens, a hunter mistakes her for a wild animal. HOW “BORN FREE” WAS MADE ‘‘Born Free’’ was filmed in Kenya, where the events depicted actually happened to Joy Adam- son, her husband, George, and a lion cub named Elsa. Every effort was made to maintain the engaging spirit and factual accuracy of Mrs. Adamson’s book; close to 100 million feaders in some 21 languages w>re concerned. The book itself had been an international best-seller, as popular in Scandinavia and in Japan as it was in the United States; it had been seralized in newspapers and magazines in Germany, France and Italy, and it had been translated into Hebrew. “Born Free,’’ the picture, just had to be right... .. AND THE PEOPLE WHO MADE IT manager and then a producers He moved from film-making. to the handling of talent, managing such stars as Humphrey Bogart, Frederic March, David Niven, Lauren Bacall and others, and then returned to film-making. Paul Radin, Jaffe’s partner, was film chief of the OWI in the Middle East during World War II, later becoming active in television. He was Yul Brynner’s partner and chief production executive on such films as ‘‘The Journey,’’ ‘‘Sol- omon and Sheba,’’ ‘‘Once More, With Feeling,’”’ ‘‘Surprise Package’’ and ‘‘The Magnificent Seven.’’ James Hill, director of ‘“Born Free,’’ won a 1962 Academy Award for a docu- mentary, ‘‘Giuseppina’’ and, in 1964, a Berlin Film Festival Award for his. ““‘Home-Made Car.’’ His feature films include ‘The Kitchen,” ‘Dock Brief’ and ““Every Day’s a Holiday.” The role of Elsa is played in the film by a Kenya lioness named Girl, who also had been ‘*Born Free,’’ but there were more than a dozen other cub and adult lions involved in the film, three of whom had been given to the production company by Haile Selassie, Emperor of Ethiopia. The animals -- along with such miscellaneous companions as a three-year old elephant, two cheetahs, two dozen donkeys, 125 goats, three warthogs and two hyrax -- lived at Camp Simba, their private ‘‘village’’ about a half a mile from main location headquarters. A com- plete African village was built a quarter mile in the other direction to house the 125 native laborers needed for the film. Virginia McKenna and Bill Travers, playing Joy and George Adamson, recognized the need for complete authenticity. To win the trust of the lions in the film, they fed them. . .played with them. . .took them on long walks and on automobile trips. What Joy Adamson had done with Elsa, the acting team managed to duplicate with the lions of “Born Free.” Virginia McKenna is one of Britain’s foremost stage and screen stars, an actress of unusual beauty and talent. She won the British Film Academy Award for her performance in ‘‘A Town Like Alice.’’ Bill Travers, with whom Miss McKenna has appeared in a number of films, enlisted in a British parachute regiment when he was 18; he emerged from World War Il a majors Among his films have been ‘‘The Browning Version,” ‘‘Wee Geordie,’’ ‘‘The Barretts of Wimpole Street’’ and ‘'Bwana Junction.’ Carl Foreman, executive producer of ‘‘Born Free,’’ penned the screenplays. for such films as ‘‘Champion,’’ ‘‘Home of the Brave,’’ ‘‘The Men,”’ ‘‘Cyrano de Bergerac’ and ‘‘High Noon.”’ He wrote and produced ‘‘The Key” and ‘‘The Guns of Navarone,’’ presented ‘‘The Mouse That Roared’’ and wrote, produced and directed ‘‘The Victors.’’ Sam Jaffe, producer with Paul Radin of ‘‘Born Free,’’ started as an office boy -._in the New York offices of a film company; ultimately became a Hollywood studio BUILD YOUR BOX OFFICE WITH THESE _ TABLOID NEWSPAPER HERALDS IMPRINTI SHIPPING = 00 | eel Shh esd Large orders by Motor Freight. 7 @ Per Thousand (F.0.8. 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